The start of a new decade but how are you as an entrepreneur going to put your best foot forward? This is an ideal time to reflect on what you have achieved in the last year but also what you plan to achieve. Perhaps you want an increase in success and to have more time to enjoy that success.
These top New Year's resolutions are designed to help you do both: strike a better work-life balance and increase your business success in the new year.
1. Delegate and invest in experts
When running a small business you have to learn to do a multitude of tasks often a lot of which you are not the expert at. So we try to do them all and end up frazzled and with either no time for anything else and an unhealthy work-life balance.
Are there business tasks that would be better suited to an expert? Could this person save you time, money (remember your time is a cost too) and allow you to focus on your business?
2. Promote your business message consistently
Often promoting your business can be put to the back of the list. It is a great idea to create a content planner - we love Claire Winter's planner and have used it to plan our own content. Promoting your business doesn't have to be a huge time drain you should aim to try and have some content prescheduled so you can focus on interacting with potential clients.
Promoting and advertising budgets don't need to be massive. Collaborating with businesses in the same industry or with the same clientele, being a podcast guest and going to industry events reinforce you as an expert and are often more effective than simply put on an ad.
3. Learn something new
The business world moves fast especially with the adoption of technology. The most successful business owners make learning a priority and promote a learning culture within there team. Learning a new skill can breath new life into your business and is a great way to expand or pivot your business. It is also a great way to meet your peers within your industry.
4. Drop what isn't working
All products or services aren't going to be super sellers, all sales methods aren't going to work for everyone, and all suppliers or contractors aren't going to be ideally suited to your business. If a technique, product, or business relationship isn't working for you, stop using it. Don't invest a lot of energy into trying to make the unworkable workable. Move on. Something better will turn up.
5. Don't Just Make Do; Get a New One
Is there a piece of equipment in your office that's interfering with your success or something that you lack that's making your working life harder?
Often when we go into emerging small businesses they will have the same systems as they had from day 1 and sometimes this is inevitably very manual. What was working from day 1 may just not be suitable as your business emerges and grows. It could be that you have equipment that you thought you would use that is gathering dust or similarly a system that you are paying for but hasn't worked for your business.
6. Set realistic and measurable goals
Goal setting can either lead to success or distress. Set realistic measurable goals and set within the steps you are going to make to achieve them. It can be tempting to put wild pipe dreams but these will only lead to frustration if not met. Diarise time at the start of the year to assess your goals at least every three months.
7. Give back to the community
There are all kinds of worthy organizations that make a difference in your community. Those who give get. Nothing will seed and grow goodwill for you and your business better than giving back to your community. So make one of your top New Year's resolutions to find a cause that matters to you and give what you can. Make this the year that you serve on a committee, be a mentor, volunteer, or make regular donations to the groups in your community that try to make the place you live better.